Out new streetwear brand Moonrock is born from Alessandro Profili's mind. He, a fourteen years old visionary, has extracted a brand new mood from his personal universe made of art, fashion, street culture, but also fabrics, Swarovski, glue, needles and threads. It is impossible to ignore it. As every other respectable start up, Alessandro started sewing and customizing shoes and jeans in his room. Later he set up a real lab inside his house, thanks to the unconditional support of his family, who has always shared his great passion. In 2023, Alessandro is sixteen years old, and Moonrock, just two years after its founding, has already got a production laboratory for jeans and other pieces of clothing that are produced upon costumers' request: these are unique handmade pieces of clothing, made by Italian artisans, with Alessandro Profili's art direction, characterized by his unique style, which goes beyond any other tendency.